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Monday, October 18, 2021

‘The X60 series is meant for professional photographers, content creators’

Vivo Bangladesh’s Sale Director Sharon guides through a deep dive into vivo’s flagship phone X60 Pro 

The global smartphone giant brand vivo – stylized as ‘vivo’ –boasts a 380 million strong user base worldwide. The brand’s versatile line ups from budget range to flagships managed to reach all types of smartphone users. vivo has a strong presence in Bangladesh as well. The company opened a mobile assembly plant in Bangladesh in 2019, which shows, says the compnay, its “commitment towards ‘Made-in-Bangladesh’”.

In light of a new release of vivo’s X60 Pro, vivo Bangladesh Sales Director, Sharon answered questions in a written interview with Fintech to discuss the company’s flagship X series and its new offerings.

What is the significance of the X Series? What are the improvements in terms of overall experience and user experience as compared to previous launches by vivo?

The introduction of X60 Pro marks the first-ever launch of vivo’s high-end flagship X-series in Bangladesh. The series is well-known for delivering an excellent professional photography experience to users. It features a ground-breaking imaging system co-engineered by ZEISS, a global leader in optics and optoelectronics. As a consumer-centric brand, vivo understood the pain points and aspirations of new-age smartphone users. The series is tailor-made for users looking for a professional-grade photography experience from their smartphones. vivo, together with ZEISS, a global leader in optics and optoelectronics, announced a global strategic partnership which includes the establishment of the vivo-ZEISS Imaging Lab, the development of a vivo ZEISS Co-engineered Imaging System and an initiative to co-promote new mobile imaging technologies among consumers around the globe. The X60 Pro arrives as one of the inaugural devices presented by the joint R&D efforts and features the vivo ZEISS co-engineered imaging system, living up to the stringent “ZEISS Optics” brand, enhancing imaging capabilities of vivo’s flagship smartphones.

The X60 Pro is equipped with Gimbal Stabilization 2.0, which let the phone take advantage of the Pixel Shift Ultra HD Imaging technology. It enhances image details and sharpness after clicking and stitching eight pictures together and produces ultra-HD photographs. Pixel Shift Ultra HD Imaging can replace the traditional demosaicing process to make details richer, reduce moiré patterns, and minimize false colours as each pixel has more accurate RGB information, which ultimately brings superior experiences with clearer images and more accurate colours to users. For night photography, the X60Pro also uses the night algorithm and the HDR algorithm together in the Super Pano mode to considerably improvethe dynamic range and brightness of panorama splicing in low-light night scenarios.X60 Proalso features anf/1.48 ultra-large aperture, which can also take clearer night photos in longer exposure times,combined with more incoming light and image stabilization technology.

X60Pro carries the excellent design language of the X60 series. While maintaining a thin and slim body, it brings a comfortable feel and touch to users, combined with new colours that lustre premium aesthetics. In the constantly optimized stacking design and PCB layout optimizations, X60 Pro is only 7.59mm thick, showing elegant 3D curves from the front to the back and merely weighs177g*. Moreover, X60Pro has an Ultra O Screen with a tiny 3.96mm punch hole centred at the top, which provides noticeably better viewing and selfie-taking experiences; the choker design at the top is slimmer and makes the body look sleeker.

In terms of experience, the X60Pro is equipped with a flexible display with an industry-leading 120Hz refresh rate* that provides users with more intricate visual details.

In terms of performance, X60Pro is powered by the flagship Qualcomm Snapdragon Processor. Qualcomm Snapdragon 870has increased by 10% in CPU and GPU performance.The improved running efficiency and compute power across the series deliver flagship performance experiences to users*.

What is the focused target group of X60 Pro in Bangladesh? What are the key specifications and USPs of the handset?

vivo understands that high-end smartphones with sophisticated features and designsarewhat new-age consumers desire. With that focus in mind, vivo has introduced X60 Pro in Bangladesh, marking the official entry of the X60 series in the market. The X60 series is targeted at those customers who are professional photographers, content creators, or just want to have professional-grade photography results and have an eye for sophisticated technologies and design in personal devices.

The state-of-the-art features in vivo X60 Pro are the vivo-ZEISS co-engineered imaging system supported with leading Gimbal Stabilization 2.0, and other features for multi-scenario photography such as Superb Night Camera 2.0, Extreme Night Vision 2.0 and Cinema Mode. X60 Pro isa futuristic handsetpacked with innovative specifications. The 48MP Main Camera with Gimbal Stabilization 2.0 realizes flexible “three-dimensional stabilization”, while featuring a 1.48 large aperture to take 16% more light than its predecessor; the smartphone also has a 13MP wide angle camera and a 13MP Portrait rear camera. In terms of software, Pixel Shift Ultra HD Imaging has been introduced, supplementing enhancement of image details and sharpness after eight pictures are taken in parallel to help users get ultra-HD images. After ZOOM resolution is enhanced, pixels are filled when zooming in to simulate higher-resolution optical zoom effect; moreover, Pixel Shift Ultra HD Imaging can replace the traditional demosaicing process to make details richer, reduce moiré patterns and minimize false colours as each pixel has more accurate RGB information, which ultimately brings superior capture experiences with clearer images and more accurate colours to users. In combination with further improved hardware and AI noise reduction algorithm, X60 Pro delivers stable noise reduction effects although ISO has already been improved three times over the predecessor capabilities, and thus the device can take brighter, clearer images even when it’s extremely dark. The newly-introduced Super Pano feature can work with this night algorithm and the HDR algorithm to significantly improve the dynamic range of panorama splicing and brightness of panorama splicing in low-light night scenarios.

What was your unique approach behind crafting X60 Pro for photographers/content creators?

Recently, we collaborated with ZEISS optics to innovate mobile imaging system for flagship smartphones. It reflects our strong and compelling vision to innovate smartphone photography. We also closely studied the must-have requirements of content creators and photographers. One of their key pain points is shaking and a low light environment during shooting pictures or videos. Therefore, X60 Pro is a high-end flagship that delivers a premium experience with a top-notch vivo-ZEISS co-engineered system for professional-grade photography, Gimbal Stabilization 2.0 with a large aperture for ultra-clear and stable picture. Other features like Superb Night Camera 2.0, Extreme Night Vision 2.0, etc.are most suitable for a wide range of scenarios in low light photography.

What is the design language behind X60 series’ design philosophy and what are its unique design features in terms of exterior look of X60 Pro?

The new X60 Pro inherits the design philosophy of the X60 series. Inspired by the summer bloom, the X60 series is unique for its thin and slim body, Ultra O Screen and New Dual-Tone Step, delivers improved user experiences in an orderly and advanced industrial design.The X60 series extends the elegant curve of the X50 series. The new choker now has a slimmer design, further leveraging the visual reference deviation to make the device look sleeker. X60 series comes adorned with a choker – a beautiful band that runs along the top edge to complete a picture of grace. Sophistication is in the details.

In the constantlyoptimized stacking design and PCB layout optimizations, X60 Pro is only 7.59mm thick, enjoys elegant 3D curves from the front to the back, and merely weighs 177g*.

Moreover, X60 Pro has an Ultra O Screen with a tiny 3.96mm punch hole centred at the top, providing noticeably better viewing and selfie-taking experiences.

The New Dual-Tone Step is a work of art. The rear cameras neatly and evenly match up; it is a layout that is subtle, structured, and pure sophistication to the eyes.

Is “slim” the most striking design language of X60 Pro? Will it continue in future X series products?

X60 Pro is astonishingly slim at 7.59mm and adopts an ultra-thin quad curved design which is lighter and thinner, and more comfortable to hold. A tiny 3.96mm front camera hole has been positioned in the centre on top of the display, which provides a better experience when taking selfies and shooting videos. In the X60 series form factor design, the slim body and the elegant curves bring not only buoyant dynamic visual beauty but also better ergonomics, superior quality, and exceptional user experiences.vivo pursues “slimness” at the design level but does not vainly seek “slimness” to decrease thickness. The X60 series delivers an elegant yet functional design that sets you apart from the crowd.

What improvements in technology and performance does the latestGimbal Stabilization 2.0 bring to theX60Pro in reference to the Gimbal Camera System?

X60 Pro is equipped with Gimbal Stabilization 2.0. The Pixel Shift Ultra HD Imaging can be achieved through the gimbal camera system. Pixel Shift Ultra HD Imaging technology is creatively utilized, supplementing enhancement of image details and sharpness after eight pictures are taken in parallel to help users get ultra-HD images. After ZOOM resolution is enhanced, pixels are filled when zooming in to simulate higher-resolution optical zoom effect; moreover, Pixel Shift Ultra HD Imaging can replace the traditional demosaicing process to make details richer, reduce moiré patterns, and minimize false colours as each pixel has more accurate RGB information, which ultimately brings superior capture experiences with clearer images and more accurate colours to users.

What are the advantages of the Gimbal Camera System, compared to traditional “OIS+EIS”?

Today, mainstream stabilization solutions in the industry are OIS and EIS. OIS can achieve plane movement, and the anti-shake angle conversion is around ±1°. EIS works by using algorithms to crop the frame without physical stabilization, leading to frame loss and quality reduction. vivo’s Gimbal Camera Systemuses a special-shaped magnetic frame, which implements the “gimbal system” into a phone. In the intersecting structure with dual ball bearings, two pairs of balls cooperate with a cross stand to make the gimbal achieve flexible “two-axis rotation” on the X-axis and Y-axis with the Gimbal using mechanical movement compensation to ensure three-dimensional stabilization. The Gimbal Camera System’s anti-shake angle reaches a maximum of ±3° or 300% of traditional OIS.

VIS 5-Axis Video Stabilization can be also delivered. In motion scenarios, this technology can bring more stable, clearer, and smoother photo shooting experiences.

Pixel Shift Ultra HD Imaging can be achieved through the Gimbal Stabilization 2.0of X60 Pro, supplementing enhancement of image details and sharpness after eight pictures are taken in parallel to help users get ultra-HD images. After ZOOM resolution is enhanced, pixels are filled when zooming in to simulate higher-resolution optical zoom effect; moreover, Pixel Shift Ultra HD Imaging can replace the traditional demosaicing process to make details richer, reduce moiré patterns, and minimize false colours as each pixel has more accurate RGB information, which ultimately brings superior capture experiences with clearer images and more accurate colours to users.

Powered by the Gimbal Stabilization 2.0, X60 Pro can achieve flawless stabilization and ensure the same image quality at the centre and on edges of photos, which greatly improves motion and night photography. This significantly enhances photo success rates and brings disruptive mobile camera stabilization experiences to users, all while setting the bar for image stabilization innovation in the industry.

Besides Gimbal Stabilization 2.0, what other improvements does theX60Pro has for night photography?

For the Extreme Night Vision 2.0 feature, X60 Pro features a largef/1.48 aperture and takes 16% more light. The AI noise reduction algorithm further pushes the envelope and supports ultra-high ISO, i.e. setting new noise reduction models for extremely dark environments for improving ISO three times, enhancing brightness, and reducing noise to present brighter, clearer images.

For ultra-wide night photography, vivo’s Superb Night Camera 2.0 in the X60 Pro supports excellent night capture in all scenarios, from scenery to portrait, from common nightscapes to extremely dark environments, while enabling an exceptional dynamic range and excellent natural tone representation. Meanwhile, vivo’s independently developed night algorithm is extended in the X60 series to the wide-angle camera, which improves the night capture effects.

The wide-angle range in the X60 Pro is 2.78 times the field of view of an ordinary camera (the field-of-view angle is 108 degrees and 79 degrees), which is more suitable for landscape images. The combination of wide field-of-view on the wide-angle camera with the night algorithm can help easily create night scenery images.

For theSuper Pano Mode,X60Pro uses the night algorithm and the HDR algorithm together to visibly improve the brightness of panorama in low-light night scenarios.

Using HDRSuper Night Portrait, the X60Pro makes light speckles in city night more visualized, effectively addressing high-backlight circumstances. Moreover, the new addition of the flashstyle for night portraits helps deliverhigh-quality images with “colour contrast”.

What are the advantages of Pixel Shift Ultra HD Imaging, a new feature added to X60Pro? What pain points and issues does it address for consumers?

Pixel Shift Ultra HD Imaging technology is creatively utilized, supplementing enhancement of image details and sharpness after eight pictures are taken in parallel to help users get ultra-HD images. After ZOOM resolution is enhanced, pixels are filled when zooming in to simulate higher-resolution optical zoom effect; moreover, Pixel Shift Ultra HD Imaging can replace the traditional demosaicing process to make details richer, reduce moiré patterns, and minimize false colours as each pixel has more accurate RGB information, which ultimately brings superior capture experiences with clearer images and more accurate colours to users.

Could you please introduce what advantages and changes thevivo ZEISS Co-engineered Imaging Systemhas brought to X60 Pro?

State-of-the-art optics and optimum harmonization with electronics and software are needed to deliver an excellent photography/videography performance within the extremely limited space inside a smartphone.Of course, it can be expected correctly that a camera system with the ZEISS brand on it delivers theexcellent imaging quality you would expect from ZEISS.

ZEISS brings into the partnership its unique expertise in mobile imaging, lens design, and system integration, while vivo’s optics team has always been dedicated to miniaturization, differentiation, and efficiency maximization in imaging, combined with its expertise in imaging software and algorithms. To further redefine mobile photography, vivo and ZEISS have co-engineered an imaging system that has passed the demanding quality management process by ZEISS, including original optical review, camera hardware testing, and actual photography verification. During this process, vivo absorbed ZEISS’s optical design philosophy and ZEISS helped optimize the imaging capabilities on the X60 series.

X60 series has passed the ZEISS certification processdelivers exceptional imaging effects through excellent aberration control, better image quality, and less stray light, ghosting and other image artefacts.

Moreover, the X60 series has implemented the ZEISS Biotar Portrait style to reproduce the signature bokeh by leveraging advanced technologies, including progressive bokeh simulation and distributed blurred spot rotation.

What kind of different experiences and upgrades will this new vivo ZEISS Co-engineered Imaging System bring to consumers?

The new X60 Pro extends vivo’s original design aspirations and follows the X series design style. vivo is committed to building thin and slim smartphones with professional photography and videography capabilities.

With the X60 series smartphones, both partners provide consumers with an excellent tool to be creative, capture the special moments of life, and share them with others. The imaging opportunities the consumer has at hand with an X60 Pro smartphone are endless.

Apart from photography features, were other user demands taken into consideration when X60 series was designed?

The X60 Pro is equipped with an industry-leading 120Hz refresh rate* that provides users with more intricate visual details. AsAndroidversions are progressing, applications in various industries take up more DDR memory. DDR memory has already become the biggest resource bottleneck in the system. To address this industry-wide difficulty, vivo has brought Extended RAM technology to its products, which repurposes some idle ROM space to assume the running function on RAM, realizing the experience effect of “+3G” memory to greatly improve experiences in the scenario of multiple applications running in the background, ultimately delivering smooth multitasking experiences.

In consideration of power consumption, X60 Pro are powered by Qualcomm Snapdragon 870Processor. The flagship platform offers users with powerful performance and exceptional battery efficiency, enabling awesome daily phone usage and superior gaming experiences.**.

The all-new X60 Pro extends vivo’s original design aspirations and follows the X seriesnew evolved design created basis consumers aspirations.Inspired by the summer bloom, X60 Pro stands out for its thin and slim body, Ultra O Screen, New Dual-Tone Step, delivering improved user experiences in an orderly and advanced industrial design.

Moreover, X60 Pro comes with a tiny 3.96mm punch hole centred at the top, which provides noticeably better viewing and selfie-taking experiences.

In today’s fierce 5G market competition, what role will the X60 Pro play in vivo’s global 5G presence?

Vivo is aleader and active facilitator of 5G development. With its forward-looking planning and continued investments, vivo has made great progress in 5G standard and core technology R&D, becoming one of the most significant contributors to 5G technology in the world. vivo has collaborated with international standard organizations, operators, device OEMs, research institutes, universities, and supply chains to drive accelerated development and adoption of 5G standards, products, and applications.

In the 5G smartphone market, vivo is committed to delivering optimal 5G smartphones and better 5G experiences to consumers, gradually building a “5G fleet” that can cover all price ranges, offering consumers a selection of diverse choices to accelerate the adoption of 5G smartphones.

As Vivo’s global flagship series smartphone, the X60 Pro focuses on disruptive professional photography experiences. It lives up to vivo’s mission of delivering professional-grade photography and ultimate design to its users. The combination of a professional photography system, smooth 5G performance, and humanisticaesthetic design will deliver the ultimate smartphone experience which can target users in global regional markets, especially middle/high-end users, and play an active role in further popularizing 5G devices*.

Why does X60 Pro not run the recently announced new OriginOS?

Vivo always prioritizes consumer demand and is committed to creating optimal products and experiences for users in local markets in combination with local consumer habits. OriginOS is a new operating system introduced by vivo in China. vivo has been constantly collecting feedback upon the launch of this new operating system and the brand will continuously refine and optimize the product to enhance its abilities as per the usage habits of local consumers to satisfy consumer demands in local markets before planning a more widespread release.

Compared to competitors’ products focused on professional photography, what differentiates X60Pro from the rest of the smartphones?

We prefer not to comment on other brands and their products. We are fully convinced that the X60 Pro’sstate-of-the-art imaging performance and outstanding features will convince both the tech community and users worldwide of its exceptional qualities.

In terms of image stabilization, the X60 Pro is equipped with Gimbal Stabilization 2.0, which lets the phone take advantage of the Pixel Shift Ultra HD Imaging technology. With it, there is no need for optical distortion correction to meet the super HD, ultra-wide night and ultra-stable large field-of-view capture needs. Pixel Shift Ultra HD Imaging technology is creatively utilized, supplementing enhancement of image details and sharpness after eight pictures are taken in parallel to help users get ultra-HD images. After ZOOM resolution is enhanced, pixels are filled when zooming in to simulate higher-resolution optical zoom effect; moreover, Pixel Shift Ultra HD Imaging can replace the traditional demosaicing process to make details richer, reduce moiré patterns, and minimize false colours as each pixel has more accurate RGB information, which ultimately brings superior capture experiences with clearer images and more accurate colours to users.

In night capture, X60Pro is upgraded with Extreme Night Vision 2.0. The handset features a larger f/1.48 aperture to take 16% more light than f/1.6 on X50. The AI noise reduction algorithm further pushes the envelope and supports ultra-high ISO, i.e. setting new noise reduction models for extremely dark environments to improve ISO three times, enhance brightness and reduce noise and present brighter, cleaner images. For ultra-wide night photography, vivo’s Ultra-wide Night Mode in X60 Pro supports awesome night capture in all scenarios, from scenery to portrait, from common nightscapes to extremely dark environments, while enabling an exceptional dynamic range and excellent natural tone representation. Meanwhile, vivo’s independently developed night algorithm is extended in the X60 series to its wide-angle camera, which significantly improves the night capture effect.

Could you please talk about vivo X series development strategy and specific planning for overseas markets?

Fully understanding each market is one of vivo’s core standards for overseas business development.Building on many years of exploration and accumulation in overseas markets, vivo operates under the “More local, More global” strategy. We respect local talents, local partners, and local consumer habits. No matter how many countries/regions vivo enters, we are able to influence local consumers with local thinking, culture, and management, transitioning from understanding the local markets to adapting to them, and gradually growing ourselves into a company offering the ultimate products to consumers worldwide. vivo aims to become a world-class company and understands to “don’t bite off more than you can chew”. Rather than advance prematurely, vivo prefers to explore overseas markets at a steady pace and be committed to sustainable long-term development.

X60 Pro is a professional photography flagship smartphone recently launched in Bangladesh. It is committed to delivering industry-leading professional photography experiences to users. Compared to other products in the market, the X60 series offers more powerful, comprehensive, and differentiated photography features, delivering experiences to users that can draw parallels to professional photography equipment.

How is vivo X60 Pro the realization of vivo’s commitment to user centric design?

Basis the understanding of today’s lifestyle, vivo firmly stand by the value of making its customers’ lives extraordinary by offering them the best of mobile technology. X60 Pro has been well thought out and crafted to offer the perfect balance of stunning design and exceptional performance which remain the top preference of consumers. The thought behind the purposeful innovation and futuristic design of X60 Pro is to ensure smooth performance for an enhanced user experience. The X60 Pro is also marking its presence in being the slimmest smartphone with a quad-curve display. The X60 Pro has brought a smart combination of 5G and professional photography feature. A first of its kind, X60 Pro is built to cater to future generations and high-value customers. X60 Pro is a photography and lifestyle-oriented smartphone that suits the interest of people always on-the-go and helps them stay ahead of times. The entire X60 series is packed with improved concepts and features to keep up with the consumers’ desires, trust, and provide them with limitless opportunities to unfold their creative skills.

How is the pricing strategy of X60 Pro aligned keeping in mind the regional aspirations?

Vivo always prioritizes users’ demands and offers them appropriate products, features, and user experiences. Therefore, vivo adopts a product strategy suitable for local consumers in Bangladesh vivo has conducted in-depth market research in various segments in Bangladesh and decided the best price,keeping in mind our potential customers and their needs. We make corresponding price adjustments according to local market realities and relevant tariff policies based on our findings in Bangladesh.

Why has the X60 Pro, as a flagship smartphone, opted to use Qualcomm Snapdragon 870Processor, instead of the premium Qualcomm Snapdragon 888Processor?

Qualcomm Snapdragon 870, a flagship in the Qualcomm Snapdragon 8 Series, offers users powerful performance and efficient power consumption, enabling excellentday-to-dayusage and gaming experiences.

As different products and series have different positioning and audiences, vivo makes corresponding adjustments to features. To better meet the different segments of user demands, we decided to use the Qualcomm Snapdragon 870 in X60 Proto provide consumers with the perfect blend of exceptional performance and power consumption at an attractive price point.

When will vivo’s overseas models run OriginOS?

vivo always prioritizes consumer demand and is committed to creating optimal products and experiences for users in local markets in combination with local consumer habits. OriginOS is a new operating system introduced by vivo in China.vivo has been constantly collecting feedback upon its launch and will continuously refine and optimize the product to enhance its abilities as per the usage habits of local consumers to satisfy consumer demands in local markets. We’ll launch OriginOS on overseas smartphone models in the near future. Stay tuned.

fintech

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