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Sunday, December 10, 2023

Tech-trendsetter realme wins prestigious German Red Dot Award 2020

The world’s fastest growing smartphone brand, realme won their first Red Dot Award for the Product design of the realme X2 Pro Master Edition. Every Master Edition of realme embodies the beauty of the details of life. Created by realme and the world-renowned industrial design master Naoto Fukasawa.

Red Dot’s product design award has been presented for over 60 years, recognizing sign of quality. This award is regarded as the ‘Oscars’ in the design industry. This award is the symbol of high-quality design in one of the largest-scale, most influential competition in the world.

‘Trendsettign Design’ – The strategy of the future

The need of the Tech trendy change every day and they are always on the lookout for Trendsetting designs. They admire art and look for beauty in the nature, and other aspects of their lives, such as food, cars, clothing and tech. And nowadays smartphone has become the biggest fashion statement of all and realme integrates this need of the youth with their strategy because ‘Trendsetting design’ is the strategy of the future. The aesthetic texture, tremendous trendsetting design and exquisite craftsmanship to smartphone, is adored by many users.

realme Master Editions – Inspirations from the beauty of everyday life

realme X2 Pro Master Edition brings out the aesthetics of Red Brick & Concrete, by drawing inspiration from textures of common building materials which we experience every day in life but ignore their beauty. The design of the realme X Master Edition is motivated from the uniqueness of the textures of onion and garlic peels. This design has also won International CMF Design Supreme Gold Award. Similarly, the dots and lines of modern city life can be seen in the design of the realme X50 5G Master Edition. There is beauty all around us, which makes our ambience more colorful.

Is realme the future of Design?

realme has taken the initiative to bring fashionable culture into technology industry and products featuring both ‘Trendsetting Technology’ and ‘Trendsetting Design’ to the young generation in the world. With their ‘Dare to Leap’ motto, the company has officially launched ‘realme Trendsetters’ program which invites leading designers, fashionable artists to co-create powerful and beautiful gadgets, AIoT products and create Smart Trendsetter Life for the young generation by integrating with the latest 5G, AI, Imaging and the realme UI with seamless fun. Design has become the core differentiator between brands in the contemporary technology market.

Consumers look for trendsetting designs and smart tech that fulfils both their technological as well as their aesthetic needs and hence during times of fierce competitions, the trendy brands create a difference.


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