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Wednesday, July 6, 2022

KORMO: online job marketplace for Bangladesh

Google’s Area 120 incubator intending to the informal job market has launched ‘Kormo’, an app to connect job seekers with employers. To focus this app, a knowledge sharing session was held on September 27 at city’s gorgeous restaurant PIER 138.

Kormo is an experimental job marketplace from Google’s Area 120 incubator. Primarily catering to the informal job market, there are two parts to Kormo: the job seeker app and employer app.

On the occasion, Project Lead of Kormo Bickey Russell said, “With 86% of the labor force employed in the informal job sector, we believe there’s room to innovate. As such, we have been testing out Kormo in Dhaka since mid-2017,”

He explained that by using the app, they had been able to fulfill more than 21,000 jobs and serve over 1,000 employers who were looking to improve the way they recruit.

In a presentation explaining Kormo’s function and design, Bickey further said that the app pairs candidates with available jobs based on a “best match” model, using machine learning.

The app also provides a two-way rating system for employers and employees.

Speaking at the session, Director of Communication and Outreach at Brac and Brac International, Moutushi Kabir, said an inclusive, transparent, and competitive digital marketplace like Kormo will enhance access to jobs and provide opportunities for Bangladeshi youths, especially women.

“Education, skills, and the job market need to be closely aligned, in order to create effective pathways out of poverty, unemployment, and discrimination,” added Moutushi, explaining that education needs to translate into employable skills and those skills need to translate into jobs.

Job seekers can sign up, create their CV and get matched to potential jobs. The app also provides curated learning content for skills and personal development.

Kormo is different from job listing or matching sites as it creates a persistent connection with the user and takes responsibility for job fulfillment beyond the initial job matching. This includes tracking job interview attendance, successful selection, certification, and job experience accumulation.

Over time, Kormo automatically builds out a user’s career CV based on completed jobs and skills development.

Kormo has so far fulfilled more than 21,000 jobs and has serviced over 1,000 employers.

The Kormo app is available on Android via Google Play and for now, only caters to jobs in Dhaka, Bangladesh.

Noted that Kormo is an experimental job marketplace from Google’s Area 120 incubator. It primarily caters to the informal job market where it aims to provide structure and metrics while generating economic opportunity for everyone. For more information, visit www.kormo.com.

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