Leading messaging and calling app witnesses surge in the usage during COVID-19 shutdown
Rakuten Viber, one of the world’s biggest communication platforms, has increased its capacity for core features and created several initiatives around togetherness and positive mental attitude during the global COVID-19 outbreak. The result is a significant increase in usage worldwide.
Over the past few weeks, the engagement has increased across the entire platform. Worldwide, group messages sent are 134% greater, and the number of group calls received by an average Viber user rose to 370% in the past two weeks. The average number of community engagements has risen by 78%.
Since the outbreak of COVID-19, Viber has increased its capacity and introduced new initiatives, with more on the way. The app has boosted the number of participants in audio calls from 5 to 20 people at a time.
Together with authorities, Viber has launched special communities in several countries where users can receive official and trusted information about the pandemic.
Moreover, to help people separate fact from fiction about the coronavirus, Viber has launched an official WHO bot and is working with UNICEF U-Reports to deliver real-time updates and information about the coronavirus in multiple languages including Bangla.
Djamel Agaoua, CEO, Rakuten Viber commented, “During this challenging time, we are adapting and responding to help keep friends and families, students and teachers, coworkers and partners in constant contact with each other. Our users rely on us, and we will continue enhancing their experience while keeping people connected freely and safely.”
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