31 C
Dhaka
Thursday, March 28, 2024

FOUR CRORE DIGITAL CONTENT USER IN THE COUNTRY

Using local mobile users’ data global giant companis like Facebook and Google are doing million dollar business every year from Bangladesh, without having any physical presence, said a local digital service entrepreneur on August 10

About four crore people of the country are using this search engine and communication application.

In a workshop on digital service Sazal Kumer Hazra, chief executive officer and co-founder of Dingi Technologies Ltd said, if local entrepreneurs come forward and developed products suitable for the Bangladeshi consumers that will helps to save dollars outflow from the country.

“Of the four crore digital service users half of them are using smartphones and that is a huge market,” said Hazra, in the workshop organised by the Telecom Reporters’ Network, Bangladesh (TRNB).

This digital generation is creating huge volume of data every day and that also have enormous economic value, he added Companies like Facebook and Google are using this data for their marketing business.

“SMS based marketing campaigns become unsuccessful and its success rate came down to less than one per cent now as people are not willing to read any unnecessary text,” Hazra added.

Customers can get more and more flexibility for discounts and offers through digital marketing and campaign what that’s why digital data is playing an important role for this segment. Hazra said globally Bangladesh is the third largest country in terms of Facebook’s application using however they haven’t setup any office in here and that’s why local entities needs to come forward and take a roll.

With two other shareholders Hazra has developed a platform where people can get more service than Google even street view, even finds the exact location of any household of the capital, finds the upcoming bus and its crowed, find any specific train’s exact location with some other especial services.

 

Fintech

Related Articles

Hola Browser

Hola gives the people of Bangladesh free access to a world of online content...

0
– The Hola Browser, a browser which includes a built-in 100% free peer-to-peer virtual private network (VPN), this week officially launched in Bangladesh,...
Salman Khan-Being Human Clothing

Salman Khan’s ‘Being Human Clothing launching’ in Dhaka

0
Dhaka, 13 September 2022: Bollywood superstar Salman Khan owned clothing brand ‘Being Human Clothing’ launches its first outlet at Banani, Dhaka on the 15th...
BGMEA

BGMEA teams up with Jeanologia on promoting green technologies in RMG sector

0
Jeanologia, a globally renowned textile technology manufacturer, will join hands with Bangladesh Garment Manufacturers and Exporters Association (BGMEA) to support Bangladesh’s RMG industry in...
MITIGATING ICT SKILL GAP

Roundtable on ‘Mitigating ICT Skill Gap’ held

0
Dhaka, 31 July 2022- A roundtable dialogue on mitigating the ICT skill gap was held on 30 July 2022 in BASIS moderated by Mr....
Next Generation Banker of Bangladesh

First AGM of NGBB held, bankers vow to build a trust fund

0
Next Generation Banker of Bangladesh, a platform of young professional bankers of the country, held its first annual general meeting on Friday at the...
EPIC Group and CleanKore

EPIC Group and CleanKore Announce Bold Plans to Advance Sustainable Denim

0
Hong Kong based Epic Group, a leading garment manufacturer for global brands Monday (July 18) announced its strategic partnership with CleanKore, a denim innovation...