- SM Asif Bin Yousuf
We know the world economy is rising with new strategy also developing new concepts of business theorem so currently the traditional marketing is converting with a word like Digital+Marketing, so now it’s considered a Digital Marketing and this sector is now growing fast in Bangladesh too. This is also considered as inbound marketing systems which can show the easiest path of business growth. Nowadays the young generations are getting engaged with digital marketing study and its practice. Also in many corporate sectors the digital marketing having individual department starts researching on it.
What is digital marketing?
Digital Marketing is considered to be a strategic framework where a company runs their campaign rapidly with effective cost and engages more sales people to generate high volume of income. Digital marketing encompasses more roles and skills than ever before, and it’s flexible, versatile nature of the business that makes it so fascinating and exciting.
Types of digital marketing jobs and topic areas:
There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options.
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- E-commerce
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web design
- Copywriting and editing
- Analytics
- Business/marketing strategy
So to start as a digital marketing expert a you should think of gaining knowledge about the certain sectors. It shows the real stream of pathway for fresh graduates or high officials too.
What digital skills are in demand?
Digital Marketing demands skills like how much you are creative thinker and how you can understand the customer needs in online. So it needs about the content strategy, design skills and creative writing too. Customers are searching their own problem solutions in internet so a good digital marketer is thinking about customer needs and he/ she will develop the content to convey a good reply on customers’ needs.
For those who are more technical minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM since this is what can be on the basis of what drives profits in any business.
Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of artificial intelligence and machine learning.
So, now you need to know the format of digital marketing strategy and its demand and profits.
- In-Demand Professional
Profession in digital marketing platform is now highly growing in Bangladesh today and maximum corporate firms want to own digital marketers where the professional can earn more with their task. Nowadays in Bangladesh many digital marketing agencies are being established to solve clients’ needs. This provides the digital marketing a unique competitive advantage where you can gear yourself up for a career.
- More Career Choice
As digitization continues in industries across the world, from start-ups to corporate are seeking digital professionals with relevant experience. Being a digital marketing professional career choice, students or fresh graduate can have a look at Robi & Grameenphone where maximum highly corporate firms have started own department to get engaged with social network for the needs of customers. So there is scope for a digital marketer to give service as per their clients’ needs.
- Get Paid More
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
- Start Your Career Easily
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so that you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kick a start of your own career before you even set foot in a workplace.
- Become an Versatile Professional
Due to high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career. So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.
- Be Creative (and Experiment)!
Not only is there plenty of opportunities for creativity to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense. After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience and engaging audiences.
Actually, to be a marketing professional especially in digital platform you need to have, no matter what educational background you have, a bit knowledge in marketing management, copywriting, web development or even design that you already possess plenty of transferable skills to go into it. You’ll probably want to get started on your own personal branding and build a portfolio in order to build your own unique digital presence. It’s tough to stay on top of all of the latest trends, but getting a solid understanding of the basics of up and coming trends like AI and virtual reality in the context of how they’re being used for marketing is an excellent place to put your focus as well.
The author is the CEO at Skills Hub and Freelance Digital Marketer and System Analyst
